If your a brand prepared to enter the market with a product how can you reach your demographic. Especially with a brand like Coca Cola soda as your competition? Coca Cola spent years as a classic brand, so Pepsi took them on by slapping the tagline “The New Generation” onto them —making Coca Cola for the old folks and Pepsi for the young’ns. They have carried that tagline...
OVERBRANDING: the celeb edition. (This post was... →
Brandchannel is my morning NY Times. I read it when I wake and read about some stellar brands I admire and also see how the world in so many ways is becoming a big ADVERTISEMENT. Check out the link with Jewel’s super endorsed tweet. Kinda reminds me of Charlie Sheen’s tweets with randomn products and #winning. Interesting. I def want some feedback on this!